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Salmon packaging design

We were asked to create a salmon packaging design for the "Pan Łosoś" brand.

The 50 g product is perfect for a quick, healthy snack at the office, in the park, or for lunch. It is aimed at professionally active women who eat at work and at the same time care about their appearance and healthy eating.

The packaging design clearly emphasizes the health advantages of the product (Omega-3 fatty acids) and the message that it is a small portion suitable for a sandwich.

An additional task was to distinguish the product from the competition's packaging, which is why we focused on the colors not often found in similar products, as well as the delicacy and elegance of the form - due to the group of potential buyers.

Our contribution:

  • packaging design