"Mr. Salmon" packaging design

We were asked to create a smoked salmon packaging design for the "Pan Łosoś (Mr. Salmon)" brand.

The 50 g product is perfect for a quick, healthy snack at the office, in the park, or for lunch. It is aimed at professionally active women who eat at work while caring for their appearance and healthy eating.

The packaging design clearly emphasizes the health advantages of the product (Omega-3 fatty acids) and the message that it is a small portion suitable for a sandwich.

An additional task was to distinguish the product from the competition's packaging designs, which is why we focused on the colors not too often found in similar products, as well as the delicacy and elegance of the form - due to the group of potential buyers.