Sałat-Pol label and logo redesign

We present the redesigned visual identity of Sałat-Pol, including a refreshed logo, a universal label design, and a wrap for herring with additives. The client wanted to retain the key elements of the existing logo while giving them a fresh, modern interpretation. To achieve this, we refined the color palette for greater cohesion and elegance, standardized the typography, and introduced a clear visual hierarchy to emphasize the most important brand elements.

The label design features a completely new composition that combines modern aesthetics with clarity and a premium feel. A key visual element is a universal image of a fish, carefully selected to complement various product variations while highlighting their freshness and high quality. We focused on subtle elegance and lightness to ensure the design aligns seamlessly with the brand’s values and captures consumers' attention.