Product line packaging design for healthy snacks

Awesome Fruits, a family company from New Zealand, commissioned us to design a packaging line for healthy, sweet, natural snacks without sugar, dyes, and preservatives. They are freeze-dried strawberries with the addition of other fruits.

The customer wanted to create a strong brand in a strong, distinctive packaging that would be able to attract the eyes of a potential consumer from a distance.

We focused on a large amount of color, contrasting with the dark background. The color here acts as a code that distinguishes each product packaging in the line. In addition, we have introduced large and tasty photos of fruit to clearly emphasize the 100% natural content.

Our contribution:

• product line packaging design
• logo design