Re Fruit - product line packaging design
Awesome Fruits, a family company from New Zealand, commissioned us to create packaging designs for their products - healthy, sweet, natural snacks without sugar, dyes, and preservatives (just freeze-dried strawberries with the addition of other fruits).
The customer wanted to create a strong brand in a strong, distinctive packaging that would be able to attract the eyes of a potential consumer from a distance.
In this case, we focused on a large amount of color, contrasting with the dark background. The color here acts as a code that distinguishes each product packaging in the line from one another. In addition, we have introduced large, tasty photos of fruit to clearly emphasize the 100% natural content.