Happy Chicken brand design and packaging design for chicken breast

Happy Chicken is a company from the USA. It distributes poultry from organic farming (100% organic) that care for the highest standards.

We have created a packaging design for chicken breast and the Happy Chicken brand. The use of paper texture, colors, and handwritten typography directs our thoughts to the ecological origin of the product, and the photo of the dish encourages us to buy it.

There is a hole in the carton, through which the consumer can assess the appearance of the package contents.

As for the logo design, we decided to combine two elements here - a leaf and a representation of a hen. An interesting sign has been created. It is synonymous with ecological farming.

Our contribution

  • packaging design
  • logo / brand design