About us
Jesteśmy Pictoo.
Tworzymy i przekształcamy marki.
branding is our specialty
Our mission is to create beautiful, effective, and coherent stories about your brands. We are convinced that good packaging is the best seller, therefore, by fully engaging in created projects, we help brands develop and remain noticed.
The packaging space is a place for a story about the brand, its values, and character, and thus a unique tool for brand positioning against the competition. It is also an excellent instrument for creating unforgettable experiences and an emotional bond between the target audience and the brand.
From our studio in Łódź, we design packaging for all types of products for customers - both large and small - from all over the world.
What we exactly do?
Packaging design
We create modern, efficient, and eye-catching packaging designs for products from every industry.
Brand design
Using graphic tools, we communicate brand personalities based on a previously developed strategy.
Rebranding i redesign
We help companies and brands undergo a "painless" visual transformation. We refresh images with care for the history of the brand.
Visual Identity
Is the face of every brand. We design coherent, recognizable, and engaging visual identity systems.
How does the process of creating a project look like?
Analysis and obtaining information
Conducting an audit allows you to identify the strengths and weaknesses of brands, both functioning and newly emerging. We analyze the market competition, thanks to which we can define the brand's position and establish a number of activities aimed at strengthening this status.
Planning and defining strategies
After recognizing the brand's position, we develop an action strategy. We set the target consumer group and on this basis, we make decisions about how to bring out the strengths of the product, what techniques and methods of visual communication to use to arouse positive emotions in a given group, and at the same time achieve the set goal.
Creation of graphic solutions
This is where the work with the graphic "matter" begins. Sketches, visualizations, and ideas are created. We create a comprehensive image based on a previously developed strategy. A creative approach to this stage of work on brand identity allows us to compose unique signs, unconventional packaging designs, and original visual identification systems.
Testing and implementation
The consistency of assumptions and consistent work on the above stages gives us a strong final project that meets the needs of consumers, ready to stand next to the competition. The stage preceding the implementation is a consumer survey, which becomes a test for us to check the effectiveness of the projects we have completed.
What makes us different?
Our branding studio has international experience. We have worked and still work for clients from all over the world. This allows us to notice and quickly identify differences in market needs due to, for example, cultural conditions or the habits of target audience groups. We are not a huge agency working for a dozen or so clients at the same time.
We try to focus on max. 1-2 projects at the same, thanks to which we can guarantee full commitment to created creations, timeliness, and - above all - high quality. We are constantly developing, gaining new experience and knowledge, which translates into the constant possibility of offering our clients innovative solutions, in line with the prevailing trends.
Enthusiasm and commitment
Packaging design, redesign, rebranding, visual identity design? We approach each order with curiosity, commitment, and a smile on our faces.
Creative
solutions
We are not afraid of formal experiments. We combine traditional and digital techniques. Thanks to the continuous acquisition of knowledge and market monitoring, we can develop and implement new solutions.
Measurable effects of our activities
Our clients record an increase in sales and interest in the products we have been working on. It gives us great satisfaction, energy, and willingness to work on new projects.
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